Sure companies have made some terrible decisions. Mars Co. decided not to allow M&M’s to appear in the movie ET which gave Reese’s Pieces a shot at a movie role and lead to huge increases in market share. How about the family board game BallBuster which involved a small ball on a little chain that swung and broke little towers that players build. One of the investors said he knew it wasn’t going to sell well when he saw the first advertisement for the game which involved a husband turning to his wife after she broke his tower saying, “Honey, you’re a real ball-buster.”
But I don’t think marketers, advertisers or distributors could be dumber than to promote this little bed. A Lolita bed for young girls. Like seriously, no one in their entire company has never heard of this story? Brutal.